5 Fall Trend Predictions to Watch Out for in 2026
The summer is when the seeds of fall trends are planted. Now, they’ve fully come to fruition!
After a season of whimsy-maxxing, people are still craving joy, nostalgia, and a little escapism. What’s changed is how they’re getting it. With inflation still rising, today's trends come down to three things: Repurposing, Utility, and DIY.
Here are the five trends we’re watching this season, and the types of brands we’d love to see run with them.
Deer Print
Move over zebra and leopard print – it’s the deer’s turn to take center stage.
Also known as “Bambicore” or fawn print, deer print gives us a chic, luxurious continuation of the coquette aesthetic. It’s playful without being too loud about it.
It pulls from woodland aesthetics, fairytale worlds, and those cozy vibes we trade iced lattes for pumpkin spice and chai.
Brands we’d love to see play with deer print:
coffee shops
eco-friendly products
farm-to-table meal services
cottage rentals
Snack Tins
Remember opening a cookie tin at your grandma’s house and finding sewing supplies inside? The tin is back, but this time it’s holding things that spark joy, like curated snacks, little treats, and whatever else people want to keep (and show off).
Snack tins check every box for this season: they’re reusable, giftable, endlessly customizable, and made to be repurposed long after the snacks are gone.
Brands we’d love to see play with snack tins:
wellness clinics
food bloggers
fitness studios
mindfulness brands
snack-based businesses (like dried fruits & nuts)
zero-waste marketplaces
beauty & skincare brands
Bag Charms
Bag charms are curated, tiny trinkets that turn an everyday bag into a little world of your own. It’s individualistic, it’s world-building, and it’s giving early 2000s vibes.
This trend is a clear indicator that we’re leaving the clean, minimalist aesthetic and diving headfirst into personality-driven, curated maximalism.
Brands we’d love to see play with bag charms:
artisans
bag and accessory brands
makeup brands
anyone doing experiential marketing
travel brands
local bookstores
coffee shops
We think this could be cute brand merch for the brand that wants to connect with a Gen Z audience playfully.
Homemade Treats
Homemade micro-luxuries bring the coffee shop home!
From-scratch pastries, homemade syrups, and at-home lattes that look like they came from your favorite café– it’s an affordable, practical way to enjoy your favorite luxuries. Think cottagecore with a practical twist.
Brands we’d love to see play with homemade treats:
food influencers (ofc)
A coffee roaster could launch an at-home latte kit
A kitchenware shop could share seasonal recipes
While this might not be a trend every brand should jump on directly, think about adjacent opportunities. Find where your brand naturally fits into your consumer’s day-to-day.
Boudoir Dressing
Lingerie is officially stepping out of the bedroom and into the streets!
This aesthetic incorporates the entire outfit, with visible stockings and garter styles with skirts and shorts. Camisoles are no longer just an under layer; they are a key part of the look. Silk, delicate lace, and soft fabrics pair with jeans, trousers, or an oversized jacket for a sophisticated, sleek look.
The teddy is reinterpreted as evening wear and tailored to look more intentional. The details that used to stay hidden, like straps, fastenings, and lace edges, are now part of the visual design.
Tying it all together? Old Hollywood boudoir glamour. Satin robes, lace-trimmed slips, delicate heels, and vintage-inspired silhouettes. It’s sensual, nostalgic, and luxurious.
Brands we’d love to see play with boudoir:
perfume
candles
any brand that really plays with the senses
hormone clinics that support libido
jewelry & luxury accessories
Which Trends Should Your Brand Opt Into?
Not every trend is meant for every brand. Jump on all of them and you lose your brand positioning POV. The magic is knowing which trends to opt into, which ones to sit out, and how to make the ones you choose feel unmistakably yours. At AMD, we’re your trend watchers, keeping an eye on what’s bubbling up so you don’t have to guess what’s worth your time (and budget).
Wondering which of these belongs in your fall? Book your Discovery Call and let’s figure it out together.